Users will soon have a updated setting that permits them to reduce the volume of AI-created media appearing in their streams. This step comes as the platform announced that it now features in excess of 1 bn content made with AI.
Testing and Rollout
This change is being tested over the coming weeks before a global rollout. This advancement comes amid a rise in AI-generated material, fueled by emerging video-generation tools.
The Broader AI Trend
Recent reports that almost a tenth of the fastest-growing video streams on a competing service only show AI-generated videos. A considerable share of this content is considered mass-produced AI material, a phrase for substandard, bulk-generated content that is often illogical or surreal.
Our research shows that numerous viewers like content produced via AI tools, ranging from digital art to science explainers, and we intend to provide users the power to see more or less of that, based on their own likes,” said a company executive.
Scale of AI Content
TikTok shared that there are now 1.3bn videos on its network identified as made with AI. In total, over 100 million media items are added to the app every day, making AI-generated material a limited portion of its overall inventory.
Customizing Your Feed
Members will be capable of reduce or increase the level of artificial media they watch by using the topic control option in the app and choosing “AI-generated content”. Further subjects that currently be controlled under the filter include news, clothing, aesthetics, and dance.
Content Labeling and Policies
TikTok’s guidelines require content makers to label lifelike AI-made content, and it bans harmful AI impersonations of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its community policies.
In addition, the platform will from now on apply an AI-generated label to content made using its built-in AI features, or identified by an cross-platform project for recognizing AI-generated material. This measure is aimed to help prevent users from seeking to evade the disclosure requirement.
Responsible AI Funding
TikTok is additionally establishing a $2m AI literacy fund for specialists and organizations to produce informative material about using AI responsibly. This initiative will assist charitable organizations specializing in training coding and technology.
Platform Protection
The video-sharing app has justified its moderation strategy, during debate over proposals to cut jobs for numerous safety staff in the UK. It is set to eliminate 439 jobs in its trust and safety division in the UK capital, with worker representatives and internet security professionals voicing alarm that staff are being displaced by automated systems.
A senior executive explained that staff-based oversight would remain essential, but AI can safeguard staff by removing the most harmful content prior to it gets reviewed by staff. TikTok reported a 76% decrease in explicit and harmful content seen by content reviewers over the previous year due to intervention by its automated systems.
It is vital to balance people and machines to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to reduce exposure to unsafe media as swiftly, which is where a significant AI assistance is really helping us work at speed.”